|Image by the League of Women |
Voters of California via Flickr
- Make your media plans now, before the campaigns buy up all the air time in your market.
- Launch marketing campaigns for fall programs VERY early so that you are not dependent on promotion that happens in October amid the maelstrom of campaign advertising.
- Recalibrate telesales expectations. Telemarketers are expert at getting through but they face even more barriers during a time when candidates are clogging the phone lines with robocalls.
Do you have an election year story to tell? Comment here.