Wednesday, June 27, 2012

Upcoming Webinar: Christmas in July

Update: Thanks to everyone who signed up for the webinar. If you missed it, you can still view the recording here.

Christmas in July:
Maximizing Holiday Revenue Starts Now           

Date: Tuesday, July 17
Time: 2-3 p.m. EDT/11-noon PDT
Cost: Free--register here.

It’s summer—the time of year when an arts manager’s thoughts turn to poolside fun, family vacations, and—of course—planning for A Christmas Carol, The Nutcracker, yuletide concerts, and other holiday blockbuster events.

Not on your calendar yet? Then you are missing a major opportunity.

Holiday productions equal big money for arts organizations. But how can you get the most out of this once-a-year opportunity?

New York City Ballet (NYCB) wanted exactly that—to maximize revenue. The company had been selling out most of its performances of The Nutcracker. However, NYCB could not add more performances. Growth had to come from the schedule already in place.
NYCB Director of Marketing
Karen Girty

In partnership with TRG Arts, New York City Ballet found ways last summer to increase revenue from The Nutcracker in December 2011, and as a result it generated an additional $1.1 million. Read the New York City Ballet case study.

NYCB’s Director of Marketing Karen Girty joins TRG’s Keri Mesropov and Lindsay Homer to detail how they did it—and how you can get your organization on track for big holiday season success. You’ll learn:
  • how pricing and scaling can make or break holiday revenue 
  • best practices for timing and deploying a holiday campaign 
  • specific techniques Girty, Homer, and Mesropov used to drive revenue at NYCB
To Register:
1. Go to Webex:
2. Click on "register" (free).
3. Fill in the short form and SUBMIT.
You will receive log-in information for the webinar in the confirmation email.
Note: To participate fully, you will call in for sound and log on to the online presentation and virtual dialog.

Mark your calendar; mind your time zone:
Tuesday, July 17
11 a.m. Pacific
Noon Mountain
1 p.m. Central
2 p.m. Eastern

Questions? Comments? Contact us, or comment below.

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