|Photo by Stanković Vlada|
- apps run by the ticketing system where ticket buyers search for the organization’s events.
- organization-specific webpages created by the ticketing system that the organization can link to.
- organization-specific apps that hook up to an organization’s ticket system. (These are created by third-party companies like InstantEncore and Cloudtix.)
- “Mobile” by itself is not a strategy. This is not Batman swooping in to save the day. Mobile is a tool and YOU make the strategy around it. A tool may help you make contact but by itself won’t carry a campaign or deliver organizational objectives.
- Wake-up call: Mobile cannot be ignored. Mobile is everywhere already and arts practitioners need to stay up-to-date and informed enough to consider whether and how to use mobile tactics.
- Caution: Mobile must not become a distraction. Mobile is fun to talk about, full of creative possibility. But diving into this or any new technology can be like painting the trim when your basement’s flooded. It’s not worth investing inordinate time or money if it can’t contribute to revenue goals.
- Remember: Mobile may be ubiquitous but still is not universally understood. Many consumers still don’t know what a QR code is or the difference between apps and websites. Bad implementation doesn’t help.
Metaphors aside, TRG agrees. QR codes, strategically planned and deployed, can be an effective addition to your campaign toolbox, keeping in mind these basics:
|Scanning a QR Code. Photo by Mathieu Plourde|