Monday, October 15, 2012

Upcoming Webinar: Dynamic Pricing or Patron Loyalty?

Dynamic Pricing or Patron Loyalty? (Do Both in 2013-14.)
Date: Wednesday, October 31
Time: 2-3 p.m. EDT/11 a.m.-noon PDT
Cost: Free--register here.

TRG CEO Rick Lester and President
Jill Robinson lead this new webinar.
TRG’s latest work has focused on how ticket pricing and inventory management practices impact patron loyalty.  The conclusion?  Pricing – especially top-end tactics like dynamic pricing – must recognize and reflect the impact of these strategies on the loyalty of subscribers, donors, group and single seat buyers alike.  Why?  The risk of reduced contributed revenues is too great to ignore.

In this webinar, CEO Rick Lester and President Jill Robinson will offer must-know insights about the new tools, processes, and revenue results that come from placing the most loyal patrons in the best seats at the best price.

You’ll learn about:
•    Making strategy decisions now that can payoff in more revenue and more loyal patrons next season.
•    Measuring and observing best pricing practices for subscription packages, seat assignments, scaling the house, and discounting policies.
•    How to tell your price story in ways that secure loyalists (like subscribers) and drive newcomers to return back often.

Savvy managers will apply these techniques to grow sales revenues while improving both the demand for tickets and measurable growth in patron loyalty scores.

To Register:
1. Go to Webex:
2. Click on "register" (free).
3. Fill in the short form and SUBMIT.
You will receive log-in information for the webinar in the confirmation email.
Note: To participate fully, you will call in for sound and log on to the online presentation and virtual dialog.

Mark your calendar; mind your time zone: 
Wednesday, October 31
11 a.m. Pacific
Noon Mountain
1 p.m. Central
2 p.m. Eastern

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