Monday, July 25, 2011

Upcoming Webinar on Dynamic Pricing and Patron Loyalty

Regular readers of this blog know that we've talked about dynamic pricing quite a bit in past weeks, including the case study of Vancouver's Arts Club Theatre Company (ACTC), who found success with dynamic pricing as part of an integrated patron loyalty strategy. Our latest webinar, led by TRG consultants and ACTC staff, goes in-depth on this case study. 

Title: Dynamic Pricing is NOT the Story
Date: Wednesday, August 3, 2011
Time: 11 a.m. to 12 Noon, Mountain Daylight Time
(See below for your time zone)

Dynamic pricing, the tactic of raising prices after tickets go on sale, has often been in industry headlines these days. However, when it comes to growing revenue and increasing patron loyalty, it’s not the whole story. While it’s true that Vancouver's Arts Club Theatre Company (ACTC) generated six-figure revenue from dynamic pricing, the real news is how ACTC increased the number of its most loyal subscribers. Read more about ACTC's success on TRG's blog, and register for the webinar to hear TRG consultants and ACTC staff retell ACTC’s $3 million client success story, including how:
  • Loyalty strategies -- not pricing tactics -- led to sustaining revenue.
  • Unified, company-wide change in focus brought about increased revenue and subscribers.
  • Dynamic pricing made subscribing more valuable.
To Register:
1. Go to Webex:
2. Click on register (free).
3. Fill in the short form and SUBMIT.

Mark your calendar; mind your time zone:
Wednesday, August 3, 2011
10 a.m. Pacific
11 a.m. Mountain
Noon Central
1 p.m. Eastern

Questions? Comments? Contact us, or comment below.

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