As readers of this blog know, our patron behavior studies challenge the accepted conventional wisdom in the field that patrons are buying later and later. Conventional wisdom is no substitute for fact. In a study of late-buying trends of 1.5 million arts patrons in Los Angeles, we found that buying later it is not an inevitable fact of consumer behavior. We summarized these findings earlier in the year on this blog.
Which factors do you think affect patrons buying earlier or later? Leave a comment and let us know.