Analysis from TRG Arts: Webinar: Is your pricing strategy working?

Monday, September 12, 2011

Webinar: Is your pricing strategy working?

TRG Arts CEO Rick Lester

Get a pricing briefing from TRG Arts CEO Rick Lester Thursday, September 15th at 11 a.m. Pacific Daylight Time during a free webinar previewing the October ArtsReach conference. Rick joins ArtsReach CEO John Zorn and Patron Technology’s Michelle Paul for a free advice-packed online panel presentation. Rick’s short tutorial will use a demand diagnostic analysis to show whether admission prices are too low, too high or right on the money.

Sign up for the webinar (free) here.

Rick will present a 3-hour intensive for marketing, development and ticket colleagues on pricing and dynamic demand principles, Pricing Arts: A Team Clinic, at the ArtsReach conference in San Francisco, which runs from October 28-30. More info on the conference here.

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Contributors

Rick Lester leads TRG's counsel on patron behavior trends and their impact on patronage and revenue generation for organizations and communities. His pioneering work in demand management and pricing have become industry best practices. Rick's presentations on pricing, arts consumer behavior, and thriving in a tough economy are regularly featured in conferences nationwide. Early career success leading the marketing programs for the Cincinnati Symphony and The Cleveland Orchestra led Rick to senior leadership positions in the orchestra field. In each organization, Rick helped achieve records for both earned and contributed revenues. Before he founded Lester & Associates, Rick also was a freelance consultant to orchestras as well as state and national nonprofit organizations. He served as a member of the National Endowment for the Arts' Panel for Policy Review, the Pew Charitable Trusts, and the Cleveland Foundation. He holds an MBA from Queens University and a BA in political science from Drury University. He currently serves on Drury's board of trustees. He also serves as a distinguished visiting professor of arts management at SMU in Dallas.

Jill Robinson leads TRG's day-to-day operations and service to arts and cultural organizations and to the industry. Under Jill's leadership, TRG has expanded its scope of service to all arts genres throughout the United States and into Canada. The firm's relentless consulting focus on measurable revenue results is a hallmark of Jill's leadership that has generated hundreds of millions in revenue — earned and contributed — for clients. Jill developed TRG's counsel on integrated patron loyalty programs, bringing together colleagues across organization departments to build stronger, longer paid patronage. As a TRG lead consultant, Jill has recommended solutions for growth to scores of individual clients including orchestras, opera, dance, and theater companies, arts centers, festivals, and museums.

Joanne Steller is TRG’s Vice President, Strategic Communications, leading the firm’s client and corporate editorial work as well as TRG’s presence and presentations at conferences. Since joining TRG in 2000, Joanne has served as lead consultant for scores of clients and helped articulate and develop the firm’s strategic counsel over the years. She spent the first two decades of her arts marketing career in management positions at The Kennedy Center in Washington, DC.

Amelia Northrup is the Strategic Communications Specialist at TRG Arts and a member of the artsmarketing.org Advisory Committee. She serves as a writer and editor for TRG’s consulting projects and a contributor to its Knowledge Center. Formerly of the Technology in the Arts blog, she holds a Master of Arts Management degree from Carnegie Mellon University.

Analysis from TRG Arts

Monday, September 12, 2011

Webinar: Is your pricing strategy working?

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Analysis from TRG Arts

Monday, September 12, 2011

Webinar: Is your pricing strategy working?

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Sites of Interest

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