the National Center for Arts Research at Southern Methodist University in Dallas.
Southern Methodist University announced yesterday that its Meadows School of the Arts and Cox School of Business are leading a collaboration with the Cultural Data Project (CDP) and numerous other partners to create a National Center for Arts Research (NCAR) at SMU. The center, the first of its kind in the nation, will analyze the largest database of arts research ever assembled, investigate important issues in arts management and patronage, and make its findings available to arts leaders, funders, policymakers, researchers and the general public.
The vision of NCAR is to act as a catalyst for the transformation and sustainability of the national arts and cultural community.
TRG will consult with NCAR to offer insights into how consumers invest their time and money in the arts. From its ongoing study of arts consumer behavior, client work, and management of 19 data network programs across the U.S., TRG regularly publishes its analyses online and at industry conferences.
“NCAR will be a powerful resource for the arts in America,” said Rick Lester, founder and CEO of TRG Arts and a distinguished visiting professor of arts management at SMU’s Meadows School of the Arts. “With the fact-based decision-making capabilities that NCAR makes possible, organizations will be better equipped to develop good fiscal and operational health.”
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